Grazia Introduced Greenlist as member of NYFTL’s 2022 Cohort
April 25, 2022

Please see the article below.


The NYFTL chose five innovative, women-lead companies for this year’s 12-week program

For the past nine years, the New York Fashion Tech Lab has been the premiere program in creating innovative advances in the fashion and retail-tech space through its community-driven, relationship-building, business development platform. After opening applications for its 2022 Lab, the non-profit chose five companies to participate in NYFTLab’s 12-week program this year.

All women-led companies, each works to offer solutions focused on a variety of areas, including the metaverse, NFT’s, gaming, social commerce, returns, personalization and more. Dress XGreenlistDigital VillageSquadded and Window each snagged a spot in the 2022 Lab, where they will collaborate with NYFTLab’s retail and brand partners.

The goal for the collaborations is to connect tech with fashion, beauty and retail to find innovative new ideas and solutions to bring to the space. The selected companies will engage in curated workshops and have sessions with investors and senior executives from the Lab’s network of experts.

During the application process, NYFTLab sought out early-to growth-stage emerging tech companies that have developed B2B innovations at the intersection of fashion, retail, and technology. The six companies of this year’s Lab were all selected by NYFTLab partners, including the largest ever lineup with representatives from BurberryThe Estée Lauder Companies, Levi Strauss & Co., LVMHMacy’s Inc, Perry Ellis International, PVH CorpRichemontTapestryTory BurchMarriott International and Walmart.

“It is extremely exciting to have the partner’s continued support and involvement,” Jackie Trebilcock, Managing Director of NYFTLab said in a statement. “These organizations realize the value in cutting edge new technologies and we can’t wait for the lab companies to collaborate with them and others in our network to propel the acceleration and transformation of this industry.”

The Lab will run from March through June and end with a Tech Runway Demo Day. Each founder of the Lab companies will present their solutions to fashion and retail executives, investors and media.

To learn more about this year’s cohort, visit

Read the article from Grazia.

Written by Jess Owens

Founder & CEO at Greenlist