greenlist
The Ritz Herald highlights Greenlist as a member of the 2022 NYFTL cohort
March 14, 2022

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NEW YORK FASHION TECH LAB: UPLIFTING, CONNECTING, AND AMPLIFYING WOMEN-LED, B2B, RETAIL-FOCUSED TECHNOLOGY COMPANIES

THE RETAILERS AND BRANDS SUPPORTING THIS YEAR’S LAB INCLUDE 10 RETURNING PARTNERS: BURBERRY, THE ESTÉE LAUDER COMPANIES, LEVI STRAUSS & CO., LVMH, MACY’S INC, PERRY ELLIS INTERNATIONAL, PVH CORP, RICHEMONT, TAPESTRY, AND TORY BURCH

The New York Fashion Tech Lab (NYFTLab), a premier program for women advancing fashion and retail-tech solutions, returns for its 9th year, supported by 12 retail and brand partners. The 2022 cohort, consisting of 6 companies, selected by the NYFTLab fashion, beauty, and retail partners, are all women-led companies that offer solutions focused on the Metaverse, NFTs, Gaming, Social Commerce, Returns, Personalization, and more.

During the 12-week program, the companies will collaborate with the NYFTLab’s retail and brand partners, addressing the opportunities technology presents for shaping fashion, beauty, and retail. They will embrace experimentation and innovation by participating in uniquely curated workshops and engaging in sessions with the Lab’s expert network, including investors and senior executives.

The 2022 companies selected are Dress XGreenlistDigital VillageFunomenaSquaddedWindow.

These companies will join from New York, Los Angeles, Paris, San Francisco, Tel Aviv, and DC.

The retailers and brands supporting this year’s Lab include 10 returning partners: Burberry, The Estée Lauder Companies, Levi Strauss & Co., LVMH, Macy’s Inc, Perry Ellis International, PVH Corp, Richemont, Tapestry, and Tory Burch. Additionally, Marriott International and Walmart will also join, rounding out the largest group of retail and brand partners to have participated in a Lab program to date.

“It is extremely exciting to have the partner’s continued support and involvement,” says Jackie Trebilcock, Managing Director of NYFTLab. “These organizations realize the value in cutting edge new technologies and we can’t wait for the lab companies to collaborate with them and others in our network to propel the acceleration and transformation of this industry.”

NYFTLab, a program of Springboard Enterprises, is not only supported by these top-tier retail and brand partners, but also by returning program partner Accenture and new media partner Grazia USA.

The program, which runs from March to June, will culminate with the companies participating in a Tech Runway Demo Day where each founder will present to select fashion and retail executives, investors, and media representatives.

Read at The Ritz Herald

Written by Jess Owens

Founder & CEO at Greenlist