What is greenlist™ and why are you building it?
October 1, 2020

At the end of 2019, I was crushed when an @anthropologie jacket sold out while it was in my shopping cart. I’d been looking for that exact jacket for years and I *loved* it. I got online with customer support and asked if they had a waiting list for returns. 40% of women’s clothing purchased online is sent back, after all. 

I knew my black moto jacket would get returned but Anthro didn’t have the tech to connect me to that return. In fact, no one does. (Yet.) And after literally 20 years of dreaming about entrepreneurship (all I do is think of products and businesses that *should* exist) I thought, “THIS IS IT. GO. NOW.” And I did.

I quit a job I loved, built a small team of tech + retail experts and we got to work. What that simple idea evolved into will change returns forever. 

Greenlist™ is a matchmaker for returns. Our patent-pending technology cuts out the middle steps in the current return process (skip the trip back to the store / warehouse / landfill) and sends merchandise directly to a waiting consumer. 

We allow stores to sell their returns BEFORE they become returns. 

“Free and Easy!” (LOL)
Consumers demand “free and easy” returns but returns are NOT in fact free or easy. They are expensive for stores and they are damaging to our planet. The volume of online returns has increased by more than 95% in the past five years (CNN Style). Boxes stack up on porches then travel miles and miles and miles. But to where and to whom? And at what cost? 

We need change and we need it now.

Change is hard though and I need your help. I don’t want to alarm but we have 10 years to turn things around for our planet. 10 YEARS.

Consumers are ready- “70% of all consumers agree that addressing climate change is more important now than ever.”  The industry is ready – 96% of senior retail executives surveyed want to advance their company’s circular fashion efforts by the end of 2020. (ThredUp Global Data Report). Greenlist is ready. All we need now is YOU. 

Do you work in the retail industry? 
I need two more retail partners to join our beta launch this fall. Please email and let’s zoom.

Are you a consumer ready to join our responsible returns mission? 
Please join THE LIST and follow us on social for early access + business updates.

And no, I never got that jacket. 🙂

Be well, wear a mask and go team. #greenteam


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“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” -Margaret Mead, American anthropologist

Written by Jess Owens

Founder & CEO at Greenlist